“to deliver a visible, leading and effective (marketing) contribution towards a vibrant and sustainable Curaçao tourism/hospitality product”
In order to make the mission more tangible it has been divided into 3 specific objectives. These objectives are then a direct contribution to achieving CHATA’s mission over the course of 2014-2016. The objectives serve as a foundation for the activities that need to be performed by CHATA.
Objective 1: Increase Member Satisfaction and Growth
Expand and retain membership to create industry wide support of CHATA as “The” tourism representative.
Objective 2: Become the most influential touristic entity on the island.
CHATA becomes the most important tourism partner for stakeholders within the community of Curaçao. Hereby CHATA engages in and encourages greater collaboration between the public and private sector.
Objective 3: Implement Aggressive Destination Development
CHATA provides value-adding services to increase the appeal of the members’ product and Curaçao as a destination and actively engages in airlift development.
CHATA’s Annual Report is a comprehensive report on our CHATA activities & accomplishments throughout the preceding year. The CHATA Annual report is intended to give both CHATA members, non-members and other interested partners information about the activities and financial performance of our association.
Link to annual reports
The Curaçao Hotel Association was established on April 3, 1967. In 1982 the Constitution was amended to change the name to Curaçao Hotel and Tourism Association (CHATA), to allow the participation of non-hotel tourism partners.
In 1998 the name was changed to Curaçao Hospitality And Tourism Association (CHATA) to illustrate the development of the association towards becoming the representative organization for the entire hospitality and tourism industry in Curaçao.
At present, CHATA’s membership includes hotels and apartments, airlines, car rentals, restaurants, touroperators and destination management, attractions, the airport, the ports authority and ports services, industry and trade development, World Trade Center, advertising and publishing, banking, insurance, training and consultancy, resort development, dive operators, shops and other tourism related businesses.