Willemstad, February 3, 2021 – The Curaçao Hospitality & Tourism Association is pleased to announce that Ms. Maria-Helena Seferina-Rojas has been appointed as the new Managing Director effective February 1, 2021. The new CHATA director is looking forward to a successful collaboration with its members, stakeholders and industry partners.
Seferina-Rojas was previously director and co-founder of the consultancy firm CRISP. She is also known for her time at KPMG Dutch Caribbean. There, she worked for almost 11 years as a Senior Commerce Manager and in recent years as Chief Corporate Affairs. Seferina-Rojas previously worked for more than eight years at Abn Amro Bank in Amsterdam. CHATA’s new top official has studied Communication and Tourism & Recreation. She has extensive experience in marketing, communication and sales in the business world and started her career in the online sector, namely in incentives, conferences and business travel. Seferina says she sees this new position as a fantastic challenge, where she is happy to use her support, commitment and experience to use the sector through these difficult times. “If you can contribute to an important sector of our island, then that is a fantastic opportunity,” said Seferina.
CHATA is the association of the Curaçao Hospitality & Tourism sector; hotels, resorts, apartment, airlines, but also all other companies associated with tourism. In total, CHATA has over 225 members. In recent years, tourism in Curaçao has become the largest economic pillar of the economy. Tourism also makes a substantial contribution in terms of share of gross domestic product (GDP), foreign exchange income and tourism.
As is known, the sector suffered a serious dent in the past year in connection with COVID-19. CHATA works with dedication – together with the government, its members, partners and stakeholders – to a speedy recovery of the sector.
CHATA will present its newly appointed director to its members in a fun and unique way during its New Year’s event on 11 February.