WILLEMSTAD- November 7, 2017 – The Curaçao Tourist Board (CTB) just launched a game-based advertising experience, to stimulate curiosity to learn more about Curaçao in New York. Gamification has grown into a worldwide trend with a huge impact on multiple industries. With this project, the CTB will achieve increased interaction with our potential visitors in NYC that are already searching for their winter escape this year. The attractive, colorful, custom designed game which is being promoted through social media encourages players to try to land a plane on the animated version of Curaçao. A successful landing will allow users the chance to enter a sweepstake for a grand prize trip for two to Curaçao, courtesy of JetBlue Vacations and the Hilton Curaçao. Users will also be able to share the game with their friends and contacts and explore attractive travel packages to Curaçao on JetBlue Vacations.