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Marketing & Brand Manager

Type Full time
Company Baoase Luxury Resort
Category Hotel

Description & Requirements

Baoase Luxury Resort is an award-winning, ultra-exclusive resort on the Dutch Caribbean island of Curaçao. The resort promises to provide an unforgettable experience to guests seeking a peaceful retreat in comfort and style. With 23 extravagant rooms, suites and villas, the resort is the ultimate getaway for luxury seeker. We are looking for a Marketing & Brand Manager to join the Baoase team.


Marketing & Brand Manager

The Marketing & Brand Manager is a key support team member Sales & Marketing Team and reports to the Director of Sales, Marketing & Guest Services. The main responsibilities are:

  • Developing communications content and input from various channels, to include but not limited to: website, email marketing, social channels, and advertising.
  • Develop new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand’s image.
  • Hosting, coordination and support of on-site media visits, Fam trips and photo shoots.
  • Creation and execution of innovative publicity programs that will increase revenue and awareness, creating a positive perception of the resort its restaurant and all its services.

Essential Job Functions:

  • Develop presentations on brand strategy, framework, positioning, voice and strategic pillars.
  • Create, edit and maintain brand-level content, including PowerPoint presentations, brand book, toolkits, style guides, videos, etc.
  • Assist in developing and executing a comprehensive communications plan.
  • Develop communications, such as property correspondence (emails), general brand updates, newsletters, webinars, etc.
  • Community Management of social media and review sites such as TripAdvisor.
  • Controls property website content and quality.
  • Coordinates and guides the priorities for paid search and Search Engine Optimization (SEO).
  • Establishes and builds agreement among team/department members for resource requirements, timeliness and measures of success.
  • Manages an effective traditional and social local media database.
  • Support administrative tasks related to budget and finance of the brand, such as reporting and P&L follow up.
  • Performs other reasonable duties as assigned by manager Education,

Experience and Skill Requirements:

  • Must possess a Bachelor’s degree in Brand/Marketing Management or Business/Hotel Management.
  • 3-4 years experience in Marketing and/or Branding for a lifestyle or luxury service.
  • Must possess excellent communication skills Dutch and English required, Spanish & Papiamento are a plus.
  • Must have excellent computer skills. Knowledge of Adobe Photoshop, InDesign, Illustrator and WordPress is a pre.
  • Must be able to work independently and productively with minimum supervision and able to manage multiple projects.
  • Must be flexible with the ability to work evenings, weekends and holidays.


Please forward your application to our Human Resources Department at For more inquiries about this position, please contact Jacqueline Sybrandy-Held (Director of Sales, Marketing & Guest Services) at


Interested? You can contact the company by data below.

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