Description & Requirements
Brand Manager – Glacial / Senior Liqueur
Marketing | Curacao
Curacao Laboratories has an open position for an exceptional brand manager who will be responsible or has a supporting role in all aspects of the Alcolado Glacial or Senior brand on Curacao and internationally. The Brand Manager plays a key part in maintaining and building the value of the Glacial brand in the Curacao market and working closely with our distribution and sales partners in the region in order to drive brand growth. Strong analytical skills, business savvy, hands-on mentality and the ability to multitask are all essential.
Duties of the Brand Manager include, but are not limited to:
- Plan, oversee and execute 1-year promotional calendar and all related activities
- Develop yearly marketing plans together with the Commercial Manager and relevant distributor if needed
- Plan, execute and evaluate marketing campaigns (including media buying)
- Oversee donations and sponsorship requests and follow-up
- Market research & reports (based on the market exploration and input of the Commercial Manager)
- Manage development of social media content together with content manager
- Manage website development and content
- Merchandise development and purchase
- Monthly management reports
- Find PR opportunities together with content manager
- Pro-actively finding new, innovative and creative ways to reach our users
- Support the Commercial Manager in the execution and evaluation of sales and marketing strategies in new markets.
- Support licensees in existing markets (>30 countries) regarding all marketing related activities, in order to develop the Brand’s international footprint
- 5+ years marketing experience, BA/BS in Marketing, Business, or related field of study – MBA preferred
- Languages: Papiamento (Fluent), English (Fluent), Spanish is a plus
- Proven experience in online marketing, social media and organizing events
- Outstanding written and verbal communication skills
- The ability to work on both brands simultaneously and manage different projects at the same time as well.
- The ability to manage and allocate budgets (based on the marketing plans)
- The ability to work and thrive in a fast-paced, rapidly changing work environment
- Insane amounts of creativity paired with a commercial and result driven personality
- The ability to work well with a wide range of people from different parts of the organization.
- Possibility to work with some of Curacao’s most international brands
- Fast-paced atmosphere.
- A full-time position with ample opportunities to grow.
- A competitive salary based on work experience and education
About Alcolado Glacial
Glacial provides personal care products that make your day better. Alcolado Glacial has been produced by Curacao Laboratories for over 70 years and is distributed in over 40 countries around the world, for more information, visit www.alcoladoglacial.com
Senior & Co has been producing and selling Orange Liqueurs since 1896 and is the only company worldwide which still produces the Authentic Curacao orange liqueur using the Laraha orange, which only grows on Curacao. For more information, visit www.curacaoliqueur.com