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Junior Marketing Executive (Full-time)

Type Full time
Company Penha
Category StoreOffice

Description & Requirements

Junior Marketing Executive (Full-time)
Location: Penha Punda, Curacao

Job Responsibilities:

Marketing Support

    • Support Marketing Team with developing group marketing / commercial strategies to improve sales and push off-and online marketing campaigns for Penha Group stores on different islands and for different retail brands and suppliers
    • Execute local marketing requests
    • Seeking out new partnerships for the company (ambassadors, sponsorships, etc.)

Event Management

    • Support Island Retail Managers with the coordination of events/ initiatives including liaising with suppliers, obtaining quotes, obtaining approvals and event materials
    • Assist with the creation and production of promotional material such as ads, window stickers, event invites, in store communication
    • Purchase material and help with in store set up if needed. Ensure Store Managers receive correct marketing setup guidelines

Promotional Material

    • Ensure all locations have a fully booked window calendar by coordinating each suppliers request and prioritising based on total investment
    • Distribute promotional material/ transparencies to stores, follow up to ensure windows are
      properly setup, obtain photos from Store Managers/ Island Retail Managers and charge suppliers for booked windows

Digital Media

    • Create and distribute a customer/ staff newsletter for all islands collaborating with Category Managers and Island Retail Managers on content
    • Develop, administer and maintain social media channels to enhance Penha’s social media presence, inform customers of events/ specials and products, and drive traffic
    • Coordinate design and online distribution of Penha’s publications, such as monthly magazine
    • Respond to social / web requests / questions
    • Manage content calendar
    • Manage content for website and intranet

Design & copywriting

    • Execute design request such as event invitations, in store visuals and social media posts
    • Write compelling content for marketing communications campaigns

Miscellaneous

    • Coordinate the orders for security tags for stores, Penha shopping bags, gift wrapping paper and other company material and supplies
    • Executing store visits, quality control checklists, customer surveys
    • Create minutes of meetings
    • Other tasks as directed by direct manager

Job Requirements:

  • 2-5 years’ work experience in Marketing and/or Communications
  • Bachelor Degree in Marketing and/or Communications
  • Strong organizational skills, team player and able to work under pressure
  • Excellent written and verbal communication skills in English
  • Flexible and willing to work late hours
  • Experience with social media and graphic design is a prerequisite
  • Experience in event planning is a plus

Please send your resume (in English or Dutch) to: marketing@jlpenha.com.

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