About CHATA

Welcome to CHATA

The Curaçao Hospitality and Tourism Association (CHATA) is the primary representative organization for the hospitality and tourism industry in Curaçao. As a non-profit association, CHATA is dedicated to the sustainable growth and development of tourism on the island, working closely with both public and private sector stakeholders to enhance the overall visitor experience.

Our Mission

CHATA’s mission is to promote the continuous growth and sustainable development of Curaçao’s tourism industry. We aim to achieve this by advocating for our members’ interests, encouraging partnerships, and implementing initiatives that enhance the island’s appeal as a premier tourist destination.

Our Vision

To position Curaçao as the Caribbean’s leading tourism destination known for its vibrant culture, authenticity, stunning and unspoiled natural beauty, and exceptional hospitality services.

Key Objectives

1. Advocacy and Representation:

Act as the voice of the tourism industry in Curaçao, representing our members’ interests at local, regional, and international levels.
Engage in dialogue with government authorities to create favorable policies and regulations that support tourism growth.

2. Marketing and Promotion:

Develop and implement marketing strategies that highlight Curaçao’s unique attractions and experiences through storytelling in collaboration with our members
Partner with international tourism bodies and media to increase the island’s visibility and attract more visitors through our MOU with Curacao Tourist Board CTB.

3. Quality and Standards:

Promote high standards of service and operational excellence within the hospitality industry.
Provide training and certification programs to ensure the workforce is skilled and capable of delivering exceptional guest experiences.

4. Sustainable Tourism:

Encourage practices that protect and preserve Curaçao’s natural environment and cultural heritage.
Support initiatives and events that promote eco-friendly tourism and community involvement.

5. Research and Development:

Conduct market research and gather data to inform strategic decisions and identify emerging trends.
Share insights and best practices with our members to encourage innovation and competitiveness.

Get to know us

CHATA Team

Anuschka Cova

CEO

E-mail

CHATA Board Directors

Ms. Mimi Luttge

General Manager
Lions Dive Beach Resort

Ms. Maylin Trenidad

General Manager
Renaissance Curacao Resort & Casino

Mr. Jaime Osma

General Manager
Kontiki Resort

Mr. Omar van der Dijs

President
Licores Maduro

Mr. Jonny Andersen

CEO
Curaçao Airport Partners

Mr. Robbin Vogels

General Manager & Owner
Avila Beach Hotel

Mr. Mark Nooren

Curacao Marriott Beach Resort

Mr. Rolf Sprecher

Senior VP of Operations
Lionstone Development

History

The Curaçao Hotel Association was established on April 3, 1967. In 1982 the Constitution was amended to change the name to Curaçao Hotel and Tourism Association (CHATA), to allow the participation of non-hotel tourism partners.

In 1998 the name was changed to Curaçao Hospitality And Tourism Association (CHATA) to illustrate the development of the association towards becoming the representative organization for the entire hospitality and tourism industry in Curaçao.

At present, CHATA’s membership includes hotels and apartments, airlines, car rentals, restaurants, tour operators and destination management, attractions, the airport, the ports authority and ports services, industry and trade development, World Trade Center, advertising and publishing, banking, insurance, training and consultancy, resort development, dive operators, shops and other tourism-related businesses.

Our Key Responsibilities

Advocacy & Lobbying on behalf of the Sector
Destination & Product Marketing
Air Service – Retention & Growth
Product & Human Resources Development
Communication (Voice of the Sector)

CHATA Task Forces

Attractions Task Force
Dive Task Force
Human Resources Task Force
Luxury Task Force
Marketing Task Force
MICE Task Force
Restaurant Task Force
Sustainability Task Force
Culture, Art & Heritage Task Force

CHATA Emergency Contact List

CHATA recently compiled a list of emergency contacts within the membership. The purpose of this emergency contact list is to have a primary and secondary emergency contact at hand that is 24/7 available for any emergencies that may occur. This list is available exclusively upon request. Should you be in need of the CHATA Emergency Contact List, kindly contact the CHATA team.

Contact us

For more information about CHATA and how you can get involved, please visit our website or contact our office directly.

We look forward to working with you to enhance and grow Curaçao’s vibrant tourism industry.

Email
info@chata.org

Phone
+5999 465 1005