Willemstad, Curaçao – May 8, 2025
The Curaçao Hospitality & Tourism Association (CHATA) proudly reflects on the tremendous success of its inaugural AI & Marketing Summit 2025, held on Thursday, May 8th, at the scenic Rif at Mangrove Beach Corendon Curaçao – All-Inclusive, Curio Collection by Hilton.
Under the theme “Mastering Digital Marketing, AI, Persuasion & Conversion,” the sold-out summit brought together an exceptional mix of tourism professionals, business leaders, tech innovators, government officials, and creatives—demonstrating Curaçao’s growing commitment to innovation and cross-sector collaboration in an evolving digital landscape.
The program began with an inspiring welcome address by CHATA CEO Anuschka M. Cova, who emphasized the critical role of innovation and education in Curaçao’s future:
“Innovation is not optional—it’s essential. And that’s why events like this are for everyone. Hospitality is everyone. Education and innovation are no longer side conversations—they are at the forefront of our collective future.”
With Chris Strick serving as the dynamic MC, the audience was guided through an impactful afternoon filled with thought leadership and practical insights:
- Carlos Gil – Global Marketing Leader & Award-Winning B2B Storyteller
Carlos energized the crowd with a keynote that focused on authenticity, stating, “Marketing is done by people, not brands.” He encouraged brands to focus on building loyal communities, not just content.
- Ian van der Wurff – Ethical Hacker & Cybersecurity Expert
Ian offered a compelling session on digital vulnerability and the urgent need for stronger cyber defense systems, especially in a world where AI is becoming increasingly integrated into everyday operations.
- Diederik Kemmerling – Founder of The Lab & President of the Aruba Chamber of Commerce
Diederik provided high-impact strategies on optimizing user journeys, demonstrating how small changes in persuasion tactics can lead to big conversion results.
- Gino Jacobs & Boudino de Jong – Co-Founders of Profound
Gino and Boudino showcased a real-life AI business case and painted a powerful picture of the future of marketing—bridging timeless strategy with today’s emerging technologies.
Throughout the afternoon, attendees experienced a futuristic atmosphere with interactive robot hosts, programmable AI drones, LED walking robots, and robotic dogs—elevating the Summit into a true innovation experience.
CHATA extends its heartfelt gratitude to all speakers, partners, attendees, and sponsors—including Dynaf, IA Force, and Massive Productions—for making the Summit a resounding success.
Special thanks also go out to the many participating sectors and organizations, including:
- Our tourism core: CTB, CAP, and CHATA member hotels
- The financial sector: MCB, Vidanova
- Insurance: Guardian Group
- Utilities: Aqualectra
- Innovative businesses: Profound, Booking Success, IA Force, C3, Dynaf
- Government institutions: Ministries of Education and Economic Development, and Customs
This Summit stands as a powerful affirmation of Curaçao’s forward momentum in digital transformation. As CHATA CEO Anuschka Cova concluded:
“Curaçao doesn’t wait for change—we create it.”
For more information, visit: www.chata.org
Your presence is a powerful signal: that education and innovation are no longer side conversations—they are at the forefront of our collective future. CHATA fully recognizes this shift and is committed to facilitating these conversations, building connections, and organizing events that help us all move forward.
