About Chata

CHATA is a non-profit association powered by its members representing over 250 private
sector organizations covering all branches of the Tourism & Hospitality industry. The combined
strength and knowledge of our members, enables CHATA to move forward enacting positive
change within the industry.

We provide our members with market intelligence, networking possibilities, data and generic
info of our tourism industry, and keep members informed on the actions we undertake on a
regular basis in support of their business objectives.

Mission

To deliver a visible, leading, and effective (marketing) contribution towards a vibrant and sustainable Curaçao tourism/hospitality product.

CHATA is the proactive public policy advocate for creating a favorable business environment
and the driving force for product development and marketing of the hospitality and tourism
industry.

Our Key Responsibilities

• Advocacy & Lobbying on behalf of the Sector
• Destination & Product Marketing
• Air Service – Retention & Growth
• Product & Human Resources Development
• Communication (Voice of the Sector)

CHATA Task Forces

• Attractions Task Force
• Dive Task Force
• Human Resources Task Force
• Luxury Task Force
• Marketing Task Force
• MICE Task Force
• Restaurant Task Force
• Sustainability Task Force
• Culture, Art & Heritage Task Force

Annual report

CHATA’s Annual Report is a comprehensive report on our CHATA activities & accomplishments throughout the preceding year. The CHATA Annual report is intended to give both CHATA members, non-members, and other interested partners information about the activities and financial performance of our association.

Link to annual reports

2022-2023

2021-2022

2020-2021

2019-2020

2018-2019

2017-2018

2016-2017

2015-2016

History

The Curaçao Hotel Association was established on April 3, 1967. In 1982 the Constitution was amended to change the name to Curaçao Hotel and Tourism Association (CHATA), to allow the participation of non-hotel tourism partners.

In 1998 the name was changed to Curaçao Hospitality And Tourism Association (CHATA) to illustrate the development of the association towards becoming the representative organization for the entire hospitality and tourism industry in Curaçao.

At present, CHATA’s membership includes hotels and apartments, airlines, car rentals, restaurants, touroperators and destination management, attractions, the airport, the ports authority and ports services, industry and trade development, World Trade Center, advertising and publishing, banking, insurance, training and consultancy, resort development, dive operators, shops and other tourism related businesses.